A beautifully-tinted knitting booklet from Woman and Home magazine, dating from what looks like the late 1940s or early 1950s. Wholesome woolies for all the family, although knitting adult-sized long-sleeved jumpers in 4-ply is not my idea of a "quick knit".
The rather doubtful looking man in the middle is sporting "His New Knitted Pullover" - "He will like a pattern but the shape must be conventional". I think he's having second thoughts about the pattern and is dreading the manly teasing he'll be in for down the pub tonight.