Weldon's
Simple Baby Clothes and Materity Wear - a broadsheet-sized home-dressmaking magazine from the late 1920s, and a fascinating glimpse into the glamorous world of what the well-dressed tot and ma were sporting.
"Surely there is no more delightful task than preparing an outfit for the Little Stranger. The wee garments are so dainty and easy to make, and as we stitch into them all the best wishes in the world, we wonder perhaps if we are working for some small boy or girl who will one day become a national hero or heroine."
Long, simple gowns were
de rigeur for the newly arrived Little Stranger: "Dainty and protective with bonnet for Miss, or Hat for Master."
Styles for older children echo the adult fashions of the 1920s - I love this little cloche hat. "Dainty frock in Ayesha or washing silk and Coat and Bonnet of velour, etc." Ages 6 months to 2 years.
Children aged 6 months to 5 years could wear this elegant hat: "Fashion votes for a silk or satin Bonnet, with gauged crown and cuff brim, to match her coat, and she will be so smart. A tiny daisy spray from transfer No 14102 will be pleasing on the brim".
Mummies, of course, were not to be outdone in the maternity fashion pages. Long, flowing dresses and coats to accentuate the 1920s ideal androgynous figure, and not a baby bump in sight.
"I'm eight months pregnant, you know."
"It shows, my dear, you are looking simply elephantine."
