"Exquisite colours - guarantee of fastness! Three different sizes! Wonderful strength! Coats Satinised has all of these - and glamour!" From a Coats Satinised advert, 1952.
When did we lose our capacity to be this excited about sewing thread? We have become a sad and jaded nation. Bring back the thrill of a sewing thread with a guarantee of fastness, and shout it from the rooftops, using lots of exclamation marks! OMG sewing thread!!!!11!! LOL.